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The Design Files

Brief

Lucy Feagins is an inspirational woman. Born in London, not only does speaks properly, she knows a thing or two about building a blog. The Design Files went from a personal interest in 2008 to what is now arguably Australia's most popular design blog.

Design & Strategy

The Design Files is commercialised through ads and running sales events such as Open House that run off Lettuce Digital's Market Stall eCommerce platform. When Lucy was ready for a new look for her blog, we took into consideration all the current ways Lucy ran her site and what we could do to make her life a little easier.

Solution

We worked with Lucy and Jessie from South South West to implement the slick new design. We then refined the underlying WordPress tools used to publish on the site, streamlining Lucy's work load in maintenance so that she could focus on producing engaging original content.

Client

Lucy Feagins

Project

The Design Files

Visit thedesignfiles.net

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